COLLEGE STATION — Dr. Matt Baker has been named head of the department of agricultural leadership, education and communications, ALEC, in the College of Agriculture and Life Sciences at Texas A&M University in College Station, beginning Aug. 1.
Baker, a native of Vernon, was a professor in the department of agricultural education and communications at Texas Tech University for eight years. He taught and advised undergraduate- and graduate students, participated on transdisciplinary research and education teams, mentored junior faculty and provided leadership to numerous university activities and professional associations. He also served as founding dean for University College at Texas Tech for three years and departmental chair for agricultural education and communications for eight years.
Baker focuses his research on antecedents to human behavior. Specifically, he has measured biometric-skin conductance, facial expressions, eye-movement, heart rate and respiration- responses to differing medium, messages and online treatments. He has also used continuous response systems to examine the effects of real-time medium and message treatments.